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Opening Doors will feature the following keynote presentations and masterclasses/workshops.

Keynote Presenters

Tasia Duske, CEO, Museum Hack


Tasia Duske is CEO of Museum Hack, an Inc. 5000 renegade tour company that is spreading the good word: Museums Are F***ing Awesome! Tasia’s expertise is in scaling scrappy startups to become stable, profitable companies. At Museum Hack, a 100% bootstrapped and fully remote organization, this work includes overseeing revenue growth from $1.2 million in 2015 to $2.7 million in 2018, and a team that has expanded from 30 people to 65. Tasia is from Seattle, has a Master of Science in Clinical Psychology, and is a fierce advocate for bringing joy, passion, creativity and integrity to your work.


Frith Williams, Head of Experience Design and Content, Museum of New Zealand Te Papa Tongarewa

Photograph by Nick Clarkson


Frith Williams is Head of Experience Design and Content at the Museum of New Zealand Te Papa Tongarewa. She was Creative Director of Te Papa’s new Te Taiao │ Nature zone, which merges mātauranga (Māori knowledge) and science, is fully bilingual, and inspires action to protect the natural world.

In 2015, Frith was a Fulbright Scholar in the US, exploring developments in digital and bilingual storytelling in museums. She was Head Writer for the multi-award-winning Gallipoli: The Scale of Our War, a collaboration with Weta Workshop, and led the interpretation of Bug Lab, now touring internationally.

With a degree in theatre and film, and a background in multimedia education and children’s publishing, Frith loves how immersion, interactivity, and storytelling can combine to take visitors on a voyage of discovery.

Frith lives in Wellington with her daughters and dog, and likes to ride her bike – except in a howling southerly.



Tracy Puklowski, Director of Creative Arts and Cultural Services, City of Launceston


Tracy Puklowski is the Director of Creative Arts and Cultural Services for the City of Launceston. The position spans various functions including the Directorship of the Queen Victoria Museum and Art Gallery, and driving the cultural strategy for the city.

A graduate of the highly competitive Getty Museum Leadership Institute, Tracy has over 20 years' experience in strategic and executive leadership, specialising in the cultural heritage sector.

Tracy was responsible for some of New Zealand’s most significant cultural programmes and projects in her previous positions as Director of the National Army Museum of New Zealand, Associate Director of Living Cultures at the Museum of New Zealand Te Papa Tongarewa and the Associate Chief Librarian, Research Collections at the National Library of New Zealand.

Tracy is passionate about using values based models to drive transformational change, and achieving positive results for communities through arts, culture and heritage.



Julian Meyrick, Strategic Professor of Creative Arts, Flinders University


Julian is Strategic Professor of Creative Arts at Flinders University and Artistic Counsel for the State Theatre Company of South Australia. He was Associate Director and Literary Advisor at Melbourne Theatre Company 2002-07 and Artistic Director of kickhouse theatre 1989-98. He is the director of many award-winning productions, including Angela’s Kitchen, which attracted the 2012 Helpmann for Best Australian Work. He was Deputy Chair of PlayWriting Australia 2004-09, and a member of the federal government’s Creative Australia Advisory Group 2008-10. His latest book, What Matters? Talking Value in Australian Culture, was published by Monash University Publishing last year.



High Leverage Marketing: How to attract + engage audiences without breaking your budget

Michael Alexis, Director of Marketing, Museum Hack


Museum Hack develops our own high performing marketing techniques and we will share some of these in the workshop, including:
1. A simple format for improving results across the board, including email performance, admission sales, membership signups and more.
2. A unique method we’ve used to generate press from media like The New York Times, The Wall Street Journal, Forbes and others.
3. How to spend less time on social media and still get thousands of followers and likes
4. Instantly improving your position on review sites like TripAdvisor and Yelp.
5. More :-)

● Improving email performance, admission sales and membership signups
● How to get featured in major media (and media of all sizes)
● 10x your results on social media like Twitter, Facebook and Instagram
● Rank higher on sites like TripAdvisor and Yelp

Anyone who wants to attract new audiences to their institution.

Michael Alexis is Director of Marketing at Museum Hack. He is a former lawyer, Canadian, and quite fond of tai-chi. Michael was the first full-time marketer at Museum Hack and helped bootstrap the company to $2.7 million in annual revenue. Before that, he led growth for a tech company that won Richard Branson & Shopify’s competition for highest sales compared to 20,000+ other new businesses (with systems that went on to generate $3+ million in sales), and started and sold an ecommerce startup.


Storytelling in Space

Frith Williams, Head of Experience Design, Museum of New Zealand Te Papa Tongarewa


More information to come soon.

BIOGRAPHY - see above


Time Tunnels

Russell Milledge, Lecturer in Media Arts, James Cook University

INTERMEDIATE - the workshop will use digital imaging techniques associated with software such as Adobe Photoshop.

Time Tunnels introduces a method of visual storytelling that reanimates historical photographic imagery. Through engagement with media arts tools, participants learn how to effectively use motion to bring new meaning and perception to static 2D images in a simple process known as 2.5D animation.

• Understand the intermediate process of 2.5D animation
• Repurpose historical photographic and graphic material for a contemporary audience
• Extending meaning and perception through media arts

Anyone with an interest in extending photographic and graphic collections into new forms of presentation. Anyone interested in the media arts, filmmaking, animation, digital signage, video marketing or motion graphics techniques.

Russell has a passion for creative arts which is expressed through the presentation of exhibitions and events annually. His artworks are in the collections of the QAGOMA and Cairns Art Gallery amongst others. He has contributed to the establishment of many of far north Queensland’s significant contemporary arts enterprises and spaces including as a founder of KickArts Contemporary Arts Ltd, Bonemap and the New Move Network. Russell attended the National Art School in Sydney, completed a Master of Fine Arts (MFA) at Queensland University of Technology and a Doctor of Philosophy at James Cook University. Inspired by the unique social and educational value of the arts, he has contributed to many partnerships within the sector including Cairns Indigenous Art Fair (CIAF), Cairns Festival, Indigenous Art Centre Alliance, Realtime Magazine, Ausdance, Queensland Artworkers Alliance, Queensland Regional Galleries Association, Eyeline Art Magazine and others. Current JCU internal engagement includes TEDxJCUCairns Technical Director, Research Fellow at the Cairns Institute and Lecturer in Creative Arts specialising in media art. He is Co-chief Investigator on the innovative State of the Arts Report, a partnership with Cairns Regional Council to undertake a longitudinal evaluation of the social impact of arts and culture in the Cairns region. He is the guest curator for KickArts Contemporary Arts major retrospective of Torres Strait Islander artist Billy Missi in association with CIAF 2019.


Caring for Paper Documents and Books

Melanie Sorenson, Conservator


Come along to this workshop to learn some practical skills and approaches to looking after paper and bound documents in collections. Care for photographs will be discussed briefly, however the main focus of this workshop is cost-effective methods of caring for collections in line with international conservation practice and sound advice. Participants are invited to discuss examples and concerns regarding the storage of their own collections.

• Knowledge of how to care for paper, photographs and books.
• Basic cleaning techniques for paper and books.
• Basic encapsulation for paper documents.

Volunteers and paid staff working with museum and gallery collections that hold paper documents, photographs or books.
Special Note - Participants must wear enclosed shoes due to scalpels, scissors and tools being used.

Melanie Sorenson is an art conservator, specialising in paper and photographs, in Far North Queensland. Most recently from Canberra, Melanie loves working with community groups and collections based in the Tropics. The climate in Queensland is so diverse and offers a new suite of challenges in collection care and preservation. Melanie is looking forward to meeting workshop participants and sharing in their experiences in collecting and caring for diverse collections.



Museums & Galleries Queensland
122 Gerler Road
Hendra QLD 4011

t: (07) 3059 9740 / Freecall within QLD: 1800 866 101

ABN: 32 109 874 811
ACN: 109 874 811

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